It’s time to make a change – Daikin UK partners with The Grove to deliver new groundbreaking renewable energy campaign

Daikin UK have appointed The Grove Media as their media planning and buying agency across all channels. The Grove’s task will be to help promote Energy for Change, Daikin’s first consumer campaign in the UK, which will highlight Daikin heat pumps as an efficient and eco-friendly home heating system.

Suzana Lay, Planning Director at The Grove Media says: “We are delighted to be working with Daikin to change the future of heating in the UK. We are bringing our broad sector experience to the HVAC space and are applying relevant learnings from other brands and testing some exciting data targeting opportunities across platforms to drive qualified leads.”

Giulia Kapp, Head of Marketing at Daikin UK adds: “The Energy for Change campaign marks a sea-change for Daikin and for the future of renewable heating in the UK, so it was critical for us to choose a media buying team that’s responsive, insightful and enthusiastic to partner with us on this exciting journey, as we look to create a change for good in homes across the UK.”