Author: David Price

Good news on ad budgets — but they have to go much further
How attention metrics can unlock hidden media efficiencies
A real world approach to media and advertising in 2024
A warm welcome to 2024. Here are our trends for the coming year.
How CTV is helping us to rethink performance media
How creative, media and PR boosted Tony Blair’s ticket sales
How call tracking and voice analytics can drive media ROI
Six ways for SME ecommerce advertisers to win on Black Friday
AI points the way to a cookieless world on Google
8 key consumer trends for retail marketers

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