The Grove Media wins L.O.L. Surprise! UK tour brief

The Grove Media wins L.O.L. Surprise! UK tour brief

For the first time ever, the popular children’s toy brand, L.O.L. Surprise!, is hosting a live nationwide show, L.O.L. Surprise! LIVE VIP Party in collaboration with VisitMalta  and The Grove Media are pleased to have won the promotional brief for this 15-stop UK tour.

The agency has been appointed by Activate Marketing & Carter Entertainment after a competitive pitch.

The Grove’s brief is to raise awareness of the tour and drive ticket sales across the presale, launch & post launch campaign phases.

Media planning & buying focuses on targeting mums with pre secondary school age girls across Connected TVs, Social Media platforms, programmatic display, Podcasts, kids radio & Print.

The campaign also promoted a TikTok hosted competition, launched by British TV personality and mum of one, Ferne McCann, which gives UK families the once in a lifetime opportunity to create a new dance routine to be performed on stage at some of the UK’s most iconic venues.

Tickets for the full UK tour are available to buy at