The Grove Media wins L.O.L. Surprise! UK tour brief

For the first time ever, the popular children’s toy brand, L.O.L. Surprise!, is hosting a live nationwide show, L.O.L. Surprise! LIVE VIP Party in collaboration with VisitMalta  and The Grove Media are pleased to have won the promotional brief for this 15-stop UK tour.

The agency has been appointed by Activate Marketing & Carter Entertainment after a competitive pitch.

The Grove’s brief is to raise awareness of the tour and drive ticket sales across the presale, launch & post launch campaign phases.

Media planning & buying focuses on targeting mums with pre secondary school age girls across Connected TVs, Social Media platforms, programmatic display, Podcasts, kids radio & Print.

The campaign also promoted a TikTok hosted competition, launched by British TV personality and mum of one, Ferne McCann, which gives UK families the once in a lifetime opportunity to create a new dance routine to be performed on stage at some of the UK’s most iconic venues.

Tickets for the full UK tour are available to buy at www.LOLSurpriseLIVEonTour.com